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Domain auction shocker: ‘We’re sorry, but your domain did not sell’


Quite often, you list a domain for sale at one of several domain auction venues: Flippa, GoDaddy, AfterNic, NameJet or Sedo.

These are the top domain auction destinations, in our opinion, frequented by domain investors and end-users alike.

All while you’re hoping that the domain would sell, you receive the much dreaded message:

“Your auction for ‘Domain.com’ has ended, and the domain remained unsold. We are very sorry, better luck next time. Click here to relist your domain with a $5 off coupon.”

Well, that sucks donkey balls.

On some domain venues that you even have to pay to get your domain listed in an auction, why would it not sell? Hmmm?

Sorry to break the news to you, but perhaps your domain sucks? 😀

Some other potential reasons that your domain did not sell at the auction, could be one or more of the following:

  • You set a high reserve, or a reserve at all. Some domains produce better results when there is no reserve price to be met.
  • Your auction’s title and/or description was really crappy. If you cannot create meaningful copy for your domain auction, leave the task to someone who does.
  • Perhaps the timing of your auction coincided with the weekend, or a long holiday, or global news changed the focus away from the venue. Shit happens.
  • The venue you listed the domain had some downtime or accessibility issues. While rare, it’s possible. Try a different venue next time, and compare the results.
  • You saturated every promotional channel, blog, ad spot, newsletter and forum with news about your domain auction. The domain better be hot then. If not, people get tired of hearing your constant promotion of it.
  • Your domain is okish, but you have a reputation for being a dick. Or, even worse, you’re a domain spammer who uses female names in emails to accumulate domains on the cheap. Don’t do it, asshole.

Whether there was a reason, or you were extremely unlucky, learn from your experience and try to improve on anything that might have gone wrong.

Research online forums, such as DNForum, NamePros and DNPost, and seek the feedback of experienced members.

Otherwise, stay away from auctioning domain names altogether, bro.

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