If you cannot write copy for your domain brokerage business, just copy it from someone else.
It’s easy, free, and nobody will ever find out, right? Except, when someone does.
No, it’s not cool to copy the creative content of others, especially that of competitors in the field of domain brokerage.
It’s what NameLot did, copying the domain acquisition process from Evergreen. They copied the text, and domain investor Adam Strong – Evergreen co-founder – called them out.
Here’s the copy from Evergreen, copied over at NameLot:
- Find domains. We hand-select great domain name options for your new venture.
- Buy domains. We confidentially and securely acquire high-end domain names for our clients.
- Sell domains. We broker the best one-word .COM domain names for sale.
NameLot did not change a single word in the above text, so that’s one level above plagiarism.
Don’t have any creative ideas for your brokerage? Pay a professional for the job – do not copy the work of others!
