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Domain rebranding shocker : GoDaddy moves to Go.com !

GoDaddy.com moves to Go.com soon.

GoDaddy.com moves to Go.com soon.

GoDaddy announced that effective December 1st, they are moving away from the all-familiar brand at GoDaddy.com.

Citing the need for a domain franchise reboot, the biggest registrar in the world is bidding GoDaddy.com farewell.

“It’s only natural that we’d use a real short, generic domain name, and moving to Go.com is the perfect evolution for GoDaddy,” said general manager, Dough Mayner.

“We anticipate a short curve of shock and awe by our customer base, which is only natural. Snapchat recently made the same decision, rebranding to Snap.com,” said Mayner.

By leveraging the many benefits of an ultra short, generic domain name, GoDaddy addresses another issue its customer base grappled with for years: laziness.

“Most of our customers have very little time to waste. They are soccer moms, little league coaches, auto mechanics and other blue collar workers; they need things done faster,” said Dough Mayner, adding: “By having to type a few characters less every time, we are saving them millions of hours that will now be used for other tasks.”

The time saved by the domain shortening can be used to walk the dogs, or take a longer lunch break; maybe even squeeze in an extra minute or two of love-making in the middle of the day.

The transition of GoDaddy to Go.com comes as no surprise.

Ninety-five percent of short, dictionary domain owners are in favor of such rebranding moves, which help maintain a high value for their assets. There is little worry about the generic nature or brand dilution that occurs with such nonchalant moves.

Domain rebranding is a multi-million dollar business, promoted by every domain auction venue on the Internet.

Thousands of companies would rebrand their domains, if they were convinced to spend a few million dollars; their respective marketing departments typically budget considerably less.

There is no information about the exact financials of the deal. Currently, Go.com displays some Disney stuff that makes very little sense; Disney should get the domain Di.com instead.


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8 Responses to “Domain rebranding shocker : GoDaddy moves to Go.com !”
  1. Aaron Strong says:

    Lol!….Too funny!

  2. DomainGang says:

    Aaron – It was a rough Friday. 😉

  3. Adolfo Grego Micha says:

    They could have chosen God.com !!!

  4. Hello Lucius,

    We all along knew this as an eventuality. The action verb needed to be a destination for them. Its a shame they could not afford an even better name such as ours. JAS 10/1/16

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former ( Rockefeller I.B.E.C. Marketing Analyst/Strategist) (Licensed C.B.O.E. Commodity Hedge Strategist) ( Domain Master http://WWW.UseBiz.com )

  5. I would prefer daddy.com! 🙂

  6. DomainGang says:

    To be honest, I wish GoDaddy kept their name. I don’t like Go.

  7. Yes both of you are right in your own minds. The Beauty is in the eye of the beholder.
    Even so Action verbs are powerful primordial natural response mechanisms, subliminally demanding a physical response. Still just one word doesn’t cut it. Neither does Daddy. Whose yoh Daddy ? In our opinion needs to be more descriptive yet shorter and pass the billboard test yet reveal a business angle at the same time. Easy to spell, memorable and also translates easily Internationally. Once you see it you don’t easily forget it. E-Mail friendly as well, A little qwirky helps remembering. JAS

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former ( Rockefeller I.B.E.C. Marketing Analyst/Strategist) (Licensed C.B.O.E. Commodity Hedge Strategist) ( Domain Master http://WWW.UseBiz.com )

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