The word “yarde” is Middle English for yard and it’s thus a dictionary word.
During a short trip that took us to South Carolina and back, we came across a truck owned by Yarde Metals, with their domain name Yarde.com.
Founded in 1976, Yarde Metals operates as a multi-metal service center, specializing in aluminum, stainless steel, carbon steel, brass, and copper. In addition to its Connecticut headquarters, the company maintains 17 branch locations across the Northeast, Mid-Atlantic, Midwest, and Southern United States.
The domain Yarde.com was registered in 1997 by the company; they also own and operate FastMetals.com, a domain that was acquired from HugeDomains in 2018.
What the heck is a “domain sighting,” you may wonder out loud.
It’s when we encounter domain names in the real world, that appear on vehicle wraps and signs, billboards and business signs, and product packaging. For convenience, we group them into .com domain sightings, and other ccTLDs, gTLDs and TLDs.
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