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Fashion Metric : Domain rebranding as Bold Metrics

Bold Metrics.

Fashion Metric, the brain child of Daina and Morgan Linton, is rebranding to Bold Metrics.

The new company adds sporting equipment and virtual reality avatar creation to its offerings.

Bold Metrics Co-Founder and CEO Daina Burnes said:

“We know that the utility and application of body measurements can go beyond apparel, so the name Fashion Metric is kind of narrow for exploring these other areas.”

Domain rebranding is a process that requires that the name of choice expands on the existing brand; Bold Metrics utilizes VR technology to expand on its existing range of products and services.

Fashion Metric was founded in Los Angeles in 2013 and moved to Austin in 2014. It has raised more than $1.3 million in funding, including investments by Mark Cuban.

So what exactly is Bold Metrics?

Bold Metrics is a SaaS solution for companies to gather intelligence about their customers and personalize products and services to their clients body shape and size. By deploying a comprehensive set of machine learning and data science technologies for accurately predicting body measurements, we enable some of the world’s largest retailers, brands and innovation enthusiasts to unlock human body data to meet the demands of today’s increasingly personalized world.

For more information on the news regarding the transformation of Fashion Metric to Bold Metrics, click here.

Visit BoldMetrics.com for the official web site.

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9 Responses to “Fashion Metric : Domain rebranding as Bold Metrics”
  1. Charles says:

    Ha ha good one!

  2. Charles says:

    Wow, I thought you were joking. I always thought Fashion Metric wasn’t the most snappy of names but Bold Metric is much worse. As a seasoned domainer, Morgan should know better.

  3. DomainGang says:

    Charles – I find the name to be snappy enough. BoldMetrics will cover fashion, sport and VR.

  4. Charles says:

    But does it have enough memorability and brand power? I know you have tremendous experience in design and branding but what is your honest opinion on that name change? With the backing they have they could have give with a one worder or memorable 2 word mashup. I mean what the hell does bold Metric supposed to mean? Will the common consumer know what the hell it is? What is your honest opinion?

  5. DomainGang says:

    Metrics, not metric. It’s the Greek word for measurement. And they don’t sell the technology to consumers, they sell it to companies.

    Geesh, read the article man 😛

  6. Charles says:

    Ok, now I understand. I thought they were selling shirts based on size match. Looks like they pivoted. If they are a behind the scenes software company with no real consumers I guess any name would do, it dosent really matter then. Fair enough.

  7. Damn, I thought you were joking too!

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