Frank Schilling on gTLDs: Domain “traffic circulates like currents in the ocean”

In what appears to be the lengthiest comment we’ve seen Frank Schilling leaving on a blog, the founder of Uniregistry explains his predictions about brands via the introduction of gTLDs.

“Hundreds of millions of new domain names are going to be created in the coming years. History will show precious few of those will have to do with IP protection or abuse. The vast majority IMO will be new registrants getting their first name.”

The primary argument of the post over at The Domains raises concerns of brand abuse, as expressed by ICANN.

Frank Schilling of Domain Name Sales

Frank Schilling of Domain Name Sales

Frank Schilling continues:

“ICANN is probably surprised by some of the low numbers of names taken during sunrise and is trying to give fair warning to brand-holders and their agents that the sunrise ship is sailing. Next stop is GA and then the URS or UDRP.”

Regarding the introduction of millions of new gTLD domains in the future, Frank Schilling states the following:

“As these new spaces pick up traffic, some .com’s will loose traffic.. The namespace is a living beast and traffic circulates like currents in the ocean. Further to that: creating more name registrations does not create more abuse. Think of a name any name.. if that name remains unregistered, it does NOT mean the traffic goes away, unregistered names ultimately send traffic to Google, Bing, or the error search provider selected by your browser. The plumbing of the Internet assures that human traffic lives on, regardless of whether there is a URL active to receive it. Only the page changes, the user’s visit and the potential for abuse flows upstream.”

For the full comment, click here.

This post is 100% true!

This post is 100% true!

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