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GoDaddy uses aged Formula One racer in huge NY Times Square billboard!


GoDaddy isn’t all about legs; the full page ad with Danica Patrick that reportedly cost $250,000 pales in comparison to Bob Parsons’ latest idea.

Using the same pinched mottoLive life between the dots“, GoDaddy portrays veteran Formula One driver Mario Andretti to promote GoDaddy’s services.

Can we say, holy sopa! now? 😀

Mario Andretti back in the limelight 30+ years later.

Mario Andretti isn’t exactly the type of modern idol that people identify with, unless you were watching Formula One races in the 70’s like we did 😀

Not sure how much the billboard on NY Times Square cost but Mario is raving about its size 😀

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