Lady Gaga – Creative Advertising of PlentyOfFish.com

Lady Gaga calls it a hit again with her new video, Telephone.

Lady Gaga’s new song and assorted video clip, “Telephone” is causing some major stir and it’s not just on the dance floor.

Known for her fiery and unconventional approach to music, Lady Gaga delivers yet another trash masterpiece, with visuals that accompany the song in an amusing and entertaining way.

That’s what Lady Gaga is all about – love her or hate her.

What makes the video stand out, is the creative appearance of various known brands into the plot, including at least one domain name.

In a nutshell, Lady Gaga and Beyonce star in a “B Movie” video about “revenge” just under 10 minutes long, which combines elements from Thelma and Louise – only the vehicle of choice appears to be the notorious “Pussy Wagon” from the movie Kill Bill.

Brilliant. But wait, there’s more!

In the opening scene at the prison, Lady Gaga flaunts a Virgin Mobile cellphone. She later on wears hair rollers made out of Diet Coke cans. And here comes the best part.

Did PlentyOfFish.com pay for this appearance?

As she’s being told by a butchy female prison guard that “some idiot bailed her out”, the prison guard is surfing the popular free dating site, PlentyOfFish.com – on an HP laptop no less.

This is no red herring, it was probably the most brilliant ad for a web site ever to appear on a popular singer’s videoclip!

Don’t believe us? Check Plenty Of Fish and this hidden portal page (now archived.)

And the list goes on.

Both Lady Gaga and Beyonce bite on a HoneyBun; after that, they’re done eating some obscure “breasted” chicken sandwich with a brand that eludes me. Oh well.

It could have been the perfect ad for the domain Poison.tv

Inside a restaurant where the dancing duo takes their revenge, they prepare poisoned sandwiches with Wonderbread and Miracle Whip. Yummy.

The scene includes the spoofing of a cooking channel, appropriately called “Poison TV”.

I just had to check Poison.tv and it’s for sale by eNom’s own squatting squad. Figures!

Finally, they take pictures with a Polaroid camera and there is a radio announcement for a radio station (sounds like Kay-UK).

Television coverage of their restaurant crime by a supposedly American TV channel, WNS News, oddly displays Swedish scrolling text at the bottom of the screen; apparently an inner joke between the graphic and video artists that are both Swedish.

Overall, a funky, catchy video with some really interesting advertising ideas thrown in as well. Go watch it!

When it comes down to Lady Gaga, you ...

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Comments

7 Responses to “Lady Gaga – Creative Advertising of PlentyOfFish.com”
  1. Tia Wood says:

    Her music is so-so but the videos are brilliant. This one was just pure crazy brilliant. But I bet people will be talking about it, which I suppose is the point.

  2. Lucius "Guns" Fabrice says:

    [Lady Gaga]
    Hello, hello, baby
    You called, I can’t hear a thing.
    I have got no service
    in the club, you say, say
    Wha-Wha-What did you say, huh?
    You’re breaking up on me
    Sorry, I cannot hear you,
    I’m kinda busy.

    K-kinda busy
    K-kinda busy
    Sorry, I cannot hear you, I’m kinda busy.

    Just a second,
    It’s my favorite song they’re gonna play
    And I cannot text you with
    A drink in my hand, eh?
    You shoulda made some plans with me,
    You knew that I was free.
    And now you won’t stop calling me;
    I’m kinda busy.

    Stop callin’, stop callin’,
    I don’t wanna think anymore!
    I left my head and my heart on the dance floor.
    Stop callin”, stop callin,
    I don’t wanna talk anymore!
    I left my head and my heart on the dance floor.

    Eh, eh, eh, eh, eh, eh, eh, eh, eh
    Stop telephonin’ me!
    Eh, eh, eh, eh, eh, eh, eh, eh, eh
    I’m busy!
    Eh, eh, eh, eh, eh, eh, eh, eh, eh
    Stop telephonin’ me!
    Eh, eh, eh, eh, eh, eh, eh, eh, eh

    Can call all you want,
    but there’s no one home,
    and you’re not gonna reach my telephone!
    Cuz I’m out in the club,
    and I’m sippin that bubb,
    and you’re not gonna reach my telephone!

    Call when you want,
    but there’s no one home,
    and you’re not gonna reach my telephone!
    Out in the club,
    and I’m sippin’ that bubb,
    and you’re not gonna reach my telephone!

    [Beyonce]
    Boy, the way you blowin’ up my phone
    won’t make me leave no faster.
    Put my coat on faster,
    leave my girls no faster.
    I shoulda left my phone at home,
    cuz this is a disaster!
    Callin’ like a collector –
    sorry, I cannot answer!

    Not that I don’t like you,
    I’m just at a party.
    And I am sick and tired
    of my phone r-ringing.
    Sometimes I feel like
    I live in Grand Central Station.
    Tonight I’m not takin no calls,
    cause I’ll be dancin.

    Cause I’ll be dancin
    Cause I’ll be dancin
    Tonight I’m not takin no calls, cause I’ll be dancin!

    Stop callin’, stop callin’,
    I don’t wanna think anymore!
    I got my head and my heart on the dance floor.
    Stop callin’, stop callin’,
    I don’t wanna talk anymore!
    I got my head and my heart on the dance floor.

    Stop callin’, stop callin’,
    I don’t wanna think anymore!
    I got my head and my heart on the dance floor.
    Stop callin’, stop callin’,
    I don’t wanna talk anymore!
    I got my head and my heart on the dance floor.

    Eh, eh, eh, eh, eh, eh, eh, eh, eh
    Stop telephonin’ me
    Eh, eh, eh, eh, eh, eh, eh, eh, eh
    I’m busy!
    Eh, eh, eh, eh, eh, eh, eh, eh, eh
    Stop telephonin’ me!
    Eh, eh, eh, eh, eh, eh, eh, eh, eh

    Can call all you want,
    but there’s no one home,
    and you’re not gonna reach my telephone!
    Cuz I’m out in the club,
    and I’m sippin’ that bubb,
    and you’re not gonna reach my telephone!

    Call when you want,
    but there’s no one home,
    and you’re not gonna reach my telephone!
    Cuz I’m out in the club,
    and I’m sippin’ that bubb,
    and you’re not gonna reach my telephone!

    My telephone!
    M-m-my telephone!
    Cuz I’m out in the club,
    and I’m sippin’ that bubb,
    and you’re not gonna reach my telephone!

    My telephone!
    M-m-my telephone!
    Cuz I’m out in the club,
    and I’m sippin that bubb,
    and you’re not gonna reach my telephone!

    We’re sorry the number you have reached is not in service at this time.
    Please check the number, or try your call again.

  3. Mike says:

    so are these ad placements that she gets paid for?

  4. Lucius "Guns" Fabrice says:

    Very very likely! Especially Virgin Mobile and definitely from PlentyOfFish.com
    Simply brilliant.

  5. Joey says:

    Lady Gaga created this video to be a commentary on America and on Society. The “Advertisements” were simply just props used to convey old from new, Telephone from Cell phone, the change in technology. Wonder bread to Polaroid, how technology has advanced. Telephone was a commentary on how people are sometimes prisoners of themselves and other people, yet they can ESCAPE WHENEVER THEY WANT since they have the keys to leave the cage, while people in prison can’t leave whenever they want. The Telephone shows Commitment, we have to stop what we are doing to answer it, to put all attention on the person calling. I believe the video was deffinately art. Like Lady Gaga said in an interview about how Andy Warhol would change Commercial into Art, Lady Gaga turned advertisement into art, therefore this video is art.

  6. Lucius "Guns" Fabrice says:

    Interesting analysis, Joey, thanks for sharing. Your web site looks like a shrine to Lady Gaga – is religion art too?

    But do check out this Plenty of Fish promo if you have any doubts 😀

    About Polaroid, Lady Gaga was named Creative Director for Polaroid’s specialty line not too long ago.

    Want more?

    Check out Lady Virgin – Virgin Mobile is a sponsor of Lady Gaga’s Monster Ball Tour.

  7. teddy says:

    Markus Frind is smart as hell. May be a computer nerd but knows how to have the superstars promote his site.

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