Las #Vegas authority registers “What happens here only happens here” #domain name

Forty years ago, if you wanted to gamble in the United States you had just a few choices: Atlantic City, Reno, and Las Vegas.

Then, the Native American tribes figured out they could legally open casinos. Soon after, in 1990, Illinois legalized riverboat gambling and many other states followed suit.

These new gambling venues seemingly diluted the Vegas brand, but by the early 1990’s, Las Vegas had more hotels than ever, and was thriving.

The popular phrase, “What happens in Vegas, stays in Vegas,” made the rounds, and morphed into a cult of sorts.

Sure you could gamble in Illinois, but there were other things that only Vegas could offer, and not the type of thing you wanted anyone to know about. It’s unclear who originally coined the term, but Turner Group owns the domain name, and a domainer owns

To make matters more complicated, many states, including Illinois, are going to allow sports betting in 2020.

Today, the Las Vegas Convention and Visitors Authority, which promotes all tourism, announced their new slogan, “What happens here, only happens here.

They filed for a trademark last November, and registered the domain,, 2 weeks before the filing. Good work!

Finally, you have to ask yourself: What is the only thing left that happens in Vegas, that doesn’t happen anywhere else, and just how many typos of that long tail domain are going to be registered this week?

Story kudos: Dale G.

What Happens Here Stays Here – Photo by Jeff Tumale on Unsplash

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3 Responses to “Las #Vegas authority registers “What happens here only happens here” #domain name”
  1. Logan says:


  2. BullS says:

    What happens in Vegas, stays zipped in my pants.

  3. Brock Nosbisch says:

    They may have acquired a couple weeks ago? Sold it at afternic in mid-January.

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