BODIS

Lead Bank moves from a .com to a dot .Bank domain

Lead Bank is now Lead.Bank

Lead Bank has moved from a long .com version to the regulated dot .Bank domain, Lead.Bank.

Lead Bank is a local community bank in Missouri with more than $141 million in assets. First established in 1928, Lead Bank currently has over forty associates and executives staffing three branch locations serving the Kansas City region.

When Lead Bank changed its name from Garden City Bank in 2010, one of the primary drivers was to provide more business flexibility than that associated with a single geographic name.

However, one of the problems management encountered was finding a suitable .COM domain name and LEADBANK.COM was already registered by a lead generation firm. Lead Bank eventually settled on the domain name LEADBANKONLINE.COM, after other choices were unavailable or priced in excess of $50,000. The .BANK domain name provided Lead Bank the opportunity to secure a short, memorable and intuitive domain name corresponding to its corporate brand.

In 2014, after hearing about the pending launch of .BANK in 2015, Josh Rowland, Vice Chairman at Lead Bank, brought the opportunity of migrating Lead Bank’s online presence to a .BANK domain name to the bank’s executive leadership.

After undertaking a cost-benefit analysis, the benefits of enhanced security and consumer confidence clearly outweighed the nominal costs of registering the domain name and migrating its existing online presence to this new domain.

You can read the full story at Register.Bank.


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Comments

One Response to “Lead Bank moves from a .com to a dot .Bank domain”
  1. Eric Lyon says:

    Excellent to see a new gTLD being used by a banking institution. 🙂

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