With PepsiCo dropping the Aunt Jemima brand, the existing trademark for AUNT JEMIMA is most likely going to become obsolete.
Alongside the domain name, AuntJemima.com, the brand will serve as a historic relic and a URL forwarder.
Someone, however, has plans for AUNT JEMINA and they’ve applied for a trademark:
Pancakes; Pancake mixes; Pancake syrup; Frozen pancakes; Frozen flour-free foods, namely, pancakes, crepes, sandwich wraps, muffins and griddle cake sandwiches which are protein-enriched; Frozen flour-free foods, namely, waffles, pancakes, crepes, sandwich wraps, muffins and griddle cake sandwiches which are protein-enriched; Frozen pancake batter; Green onion pancake (pajeon); Instant pancake mixes; Kimchi pancakes; Mung bean pancakes (bindaetteok); Pre-mixed pancake batter; Savory pancake mixes; Savory pancakes; Savoury pancake mixes; Savoury pancakes
That brings back to life the apparent typo-domain, AuntJemina.com, registered in 2005. The letters “M” and “N” are sitting next to each other on the keyboard, so the domain is surely getting quite a bit of traffic meant for AuntJemima.com.
It’s going to be an interesting case, if the trademark applicant gets a registration going, but what if PepsiCo opposed it?
Here’s how we’re imagining the new “Aunt Jemina” brand: