Marketing Group capitalizes on Google Plus mania with G+

Google+ has nothing to do with G+

Google Plus is all the rage currently. The expansion of Google into territory very similar to Facebook has caused a stir that is bound to make Mark Zuckerberg nervous.

For the time being, Google+ is in beta and accessible by invitation only; making something hard to acquire and increase awareness by restricting its access is an old marketing trick.

The interesting part is that a marketing entity called Gerson Lehrman Group is currently introducing G+ (G Plus) which according to the FAQ’s it’s presented as:

[…] a community where the world’s most active and influential professionals, academics and entrepreneurs connect. G+ provides a place for people to start new conversations, ask the important questions, and propose ideas online and at in-person meetings. G+ is part of Gerson Lehrman Group, Inc.

There is no direct relationship between Google+ and G+ although the Gerson Lehrman Group project appears to be riding on the wake of the waves caused by Google+

Is Google+ a brilliant marketing ploy or a useful product? You decide. 😀

Will Google+ be revolutionary?

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