More .XXX please – We’re British!

A new marketing campaign for .XXX domains by the ICM Registry has been unveiled in the UK.

According to the campaign’s creators, M&C Saatchi London:

[…] have created a new tongue-in-cheek campaign to promote .XXX – the high level adult domain. Targeting adults the ads are due to go live on video screens in bars and digital outdoor after the watershed, encouraging people to find their favourite adult content at .XXX rather than ‘.com’ or ‘.co.uk’ domains.

Commentary from the ICM Registry CEO, Stuart Lawley:

“We love the fun and playful theme of the campaign and it will definitely appeal to our audience. It does exactly what it says on the tin. It’s clear that strategic and creative excellence is at the heart of all that M&C Saatchi do.”

You can view the campaign here. Content might be unsafe for work.

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