dot .CEO video: Douchebaggery or corporate class?

A decade ago, the chief executive officer of a company I worked for was openly referring to himself as “the #1 arsehole” – being a Kiwi gave him a distinct accent, further justifying his self-chosen title.

While not all CEOs are a*holes, there’s a certain amount of douchebaggery associated with the CEO title, particularly if it’s flaunted in a way that most Human Resources managers would object to.


Which brings us to the latest and greatest video from, a company well-known for its employees’ sense of humor.

In the latest video, titled “Dot CEO: The New Internet For Leaders“, the usual suspects of use humor to present a new gTLD through the eyes of their misinformed tech support guy.

This post is 100% true!

This post is 100% true!

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