NameSummit 2017 video : Determine your marketing budget, with Alex Melen

Alex Melen.

Alex Melen attended NameSummit 2017 in New York City; the first digital branding conference attracted professionals from a wide range of industries.

Several important discussions during NameSummit 2017 were recorded, such as Creating Brand Equity Through Digital Marketing and about the holistic approach to maximize ROI for one’s clients.

In today’s video excerpt, Alex Melen, in a panel led by Braden Pollock, discusses how does one manage their allocated marketing budget.

A quick bio:

Alex Melen is an Award-Winning Serial Entrepreneur. He is the founder and CEO of web hosting company T35 Hosting and advertising agency SmartSites. Melen started T35 Hosting in 1999, growing it to over 600,000 clients by 2009. In 2011, Melen Co-Founded advertising agency SmartSites, which has since developed over 1,000 client websites and manages over $20M/yr in advertising spend. In 2017, SmartSites was featured in the Inc5000 as one of the fastest growing agencies in the U.S.

Alex has been featured in Top 100 Young Entrepreneurs, Babson College Business of the Year, BusinessWeek’s Top 25 Entrepreneurs under 25, Bloomberg, Forbes, NPR, Empact Top 100, Barack Obama’s Entrepreneurship Initiative & Inc Magazine.


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