Jennifer Wolfe, branding executive consultant for Wolfe Domain, delivered an eye-opening presentation of gTLDs as brand enhancers, during NamesCon.
According to their web site:
“Wolfe Domain is a gTLD digital brand strategy advisory firm, providing comprehensive guidance to global brands, interactive agencies, domain registrars and legal counsel representatives on establishing a holistic gTLD name-anchored brand strategy for the next generation of the Internet.”
The branding consultancy firm has produced a very effective and educational video “infographic“, that does a great job defining the fundamentals of gTLD domains.
You can view the video, titled “The Next Generation of the Internet (gTLD Info Graphic)” right here.
