$15 million dollar sale — Quick chat with the original #domain registrant

The domain was reportedly sold for $15 million dollars in a transaction utilizing the services of

Although the buyer remains anonymous for now, two additional parties participated in the negotiations: GoDaddy and, a new brokerage spearheaded by Ian Garner, formerly of GoDaddy.

Who sold the domain for $15,000,000 dollars?

That isn’t clear right now but it wasn’t its original registrant, Get On The Web Limited, so we reached out to them for a quick chat.

Mr. Kenneth Alan told us that his company,, registered the domain name in 1999, more than two decades ago. In subsequent years, the domain name was used as a UK Health Clubs web site standing for “Northampton Fitness Training and Sports.” captures confirm that, for example this capture from 2002. Once no longer needed for that project, the domain was offered for sale for the first time in 2004.

Mr. Kenneth Alan wasn’t able to disclose any details of the eventual sale of the domain, which he sold in 2019. One to two years prior, the domain was listed with an asking price of $25,795 dollars and by 2019 NFTs (non-fungible tokens) were in use, although not yet mainstream.

According to Wikipedia:

The 2017 online game CryptoKitties was made profitable by selling tradable cat NFTs, and its success brought public attention to NFTs.

Currently, GOTW also own the domain names and, priced at $650,000 dollars each. The current momentum with NFTs would clearly justify the asking price!

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