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Ninja.com rolls out CheapShit.com with pending trademark application

The people of Ninja.com own some spectacular domains, including the one for their brand.

They also own some “cheap shit” in the form of the matching .com domain, CheapShit.com. πŸ˜€

What would you do with such a fun combination of “cheap” and “shit” keywords?

Turn it into its own brand, of course.

Ninja has applied for the registration of the mark CHEAPSHIT.COM with the USPTO. It’s an “intent to use” application, for the following services:

Computerized on-line ordering featuring general consumer merchandise

What can you buy from the store at CheapShit.com, a domain registered in 1999?

Currently, what appears to be some oddly-priced paintings from around the globe. The web site indicates that it intends to provide products of value:

“We use that money to create the most beautiful, the most incredible, the highest quality products found anywhere. A happy customer makes us happy.”

Why was CHEAPSHIT.COM applied for as a trademark at the USPTO?

It’s an ongoing trend among owners of generic domain names, following the decision by SCOTUS on the Booking.com trademark application.

Since then, dozens of generic domain names have been applied to be registered as trademarks, inclusive of the TLD. We keep track of these applications, and so far none has been decided upon.

As of January 5th, 2021, BOOKING.COM is a registered trademark with the USPTO.


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