A Bido auction for the domain name Pet.org ended with the domain being unsold.
The top bid of $2,381 did not surpass the reserve price of $65,000.
The seller describes Pet.org as a “category killer” domain but in all reality, sixty-five grand is more than one needs to open a pet store affiliated with large industry retail chains.
When selling a domain name, domainers are advised to do extensive market research and target their audience accordingly.
Pet.org could potentially do well at a public auction that would involve end-users instead of domain investors.