Pharmaceutical Giant buys every Vitamin domain in Existence

Lausanne-based pharmaceutical giant Lovafarm is not sitting on its laurels – or stashes of pills.

The $9.5 billion Swiss corporation has been in the business since 1877, when the Duke of Steig and Upper Westfal inaugurated the Lovafarmenstein factory, to supply Austria-Hungary with much needed medication.

In the early 20th century, Lovafarmenstein changed both its name and its focus.

By shortening the brand to Lovafarm they were able to make their name appear bigger on the pharmaceutical labels, that have limited space.

The company also switched from medication to production of vitamins, thus entering the lucrative health food market.

So what are the big news?

Lovafarm is on a buying spree, after acquiring the .com of every vitamin in existence: B1, B2, B3, B5, B6, B7, B9, B12, C, D, E and K.

“We’re negotiating the acquisition of vitamin A, but ICANN is holding back currently so we’re changing our focus to the .CO Registry instead”, said Klauss Meiner, marketing specialist for Lovafarm.

“I believe the .CO Registry with its newly launched .co TLD will negotiate with us a good deal and a great business to business exchange”, he added.

When asked why the company didn’t simply purchase MultiVitamins.com and be done with it, Klauss Meiner explained that their marketing strategy is to conquer the vitamin market by taking over every respective domain – a lot of people search for specific vitamins to buy, versus all of them.

It will be interesting to see what happens when “A.co” goes to auction, potentially in the coming weeks and months. Meanwhile, Lovafarm has posted record revenue in its Q3 statements, with $3.6 billion in retail sales.

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Comments

9 Responses to “Pharmaceutical Giant buys every Vitamin domain in Existence”
  1. dang you akismet says:

    very funny, i just sold a B vitamin domain to another domainer yesterday. not the short version though, it had the word Vitamin in front of it.

    anyway i have something else Lovafarm should be interested in πŸ˜‰

  2. Lucius "Guns" Fabrice says:

    Hey Mike πŸ˜€

    Lovafarm has so much money they can’t stop buying vitamin domains left and right.

    Did you try contacting them?

  3. BullS says:

    The only vitamin they need is a brain vitamin.

    I have to give credit to those Pharmaceutical companies- they always come up with good latin names for their drugs.

  4. Lucius "Guns" Fabrice says:

    BullS – That’s interesting, have you ever heard of “Brain Gum”? http://braingum.com

    I agree, Julius Caesar would be proud if he lived today.

  5. BullS says:

    Lucius: You know I am the one that makes you famous and RICH!!!

    I am the one that turns you from a pussy ass to a Giant Domainner

    Don’t forget who your friends are!!!

    With great power comes great responsibility.
    .

    *************************************************
    http://domaingang.com/editorial/thank-you-domain-industry/

  6. Tia Wood says:

    BullS: Bullshit! I would say his experience, sales and talents make him a Giant Domainer but you can take the credit if you want to. πŸ˜‰

  7. Lucius "Guns" Fabrice says:

    BullS – I love the term “Giant Domainner” – with two N’s πŸ˜€

    Tia – I give credit to Father Domainicus and that lost soul, Giovanni ‘Crazee’ Mossolini R.I.P πŸ™

  8. tricolorro says:

    “http://domaingang.com/editorial/thank-you-domain-industry/”

    Hey, comments were closed.

    So a belated Happy 1st Anniversary.

    “that lost soul, Giovanni β€˜Crazee’ Mossolini R.I.P ”

    And belated condolences on the passing of Giovanni.

    I guess too many bananas is not good for you.

  9. dang you akismet says:

    i didnt try contact them Lucious. i was hoping that like any good brand they would monitor their name through google alerts and make their way to this post, then see my comment and click on my name, which would have been the name of a domain they should really want, accept your blog seems to be blocking me from using my generic pharmaceutical company domain name in the comment link, so my plan was foiled. πŸ™

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