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Saxenda® : Big pharma bucks, lots of registered domains

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Saxenda® is a drug aimed at reducing the risks of diabetes; as with most pharmaceutical products, it’s also a registered trademark.

Pharmaceutical companies generate billions of dollars in revenue annually, and they spend a lot of money for consumer awareness and brand protection.

Saxenda® was introduced to the US market in 2014, after receiving approval by the FDA, and its official description is as follows:

“Saxenda® is a prescription weight-loss medication for excess weight management and obesity.”

Curious about what domains are owned by the Saxenda manufacturer, Novo Nordisk A/S, we did a bit of investigation using DomainTools.

Other than the obvious choice, Saxenda.com, the manufacturer of Saxenda® have registered the following domain names:

aboutsaxenda.com
saxendalookup.com
aboutsaxenda.mobi
aboutsaxenda.us
charlestonsaxenda.com
learnaboutsaxenda.com
learnaboutsaxenda.mobi
learnaboutsaxenda.us
mysaxenda.com
mysaxenda.mobi
mysaxenda.us
mysaxendacard.com
mysaxendacard.mobi
mysaxendacard.us
mysaxendacare.com
mysaxendacare.mobi
mysaxendacare.net
mysaxendacopay.com
mysaxendacopay.mobi
mysaxendacopay.us
mysaxendacoverage.com
mysaxendapen.com
mysaxendapen.mobi
mysaxendapen.us
mysaxendasavings.com
mysaxendasavings.mobi
mysaxendasavings.us
saveonsaxenda.com
saxenda.biz
saxenda.com
saxenda.info
saxenda.mobi
saxenda.name
saxenda.net
saxenda.org
saxenda.us
saxenda4me.com
saxenda4me.mobi
saxenda4me.us
saxendacardsavings.com
saxendacare.com
saxendacaresavings.com
saxendacarestart.com
saxendacarevideo.com
saxendacoverage.com
saxendainfo.com
saxendainfo.mobi
saxendainfo.us
saxendainformation.com
saxendainformation.mobi
saxendainformation.us
saxendamoa.com
saxendaoffer.com
saxendaoffer.mobi
saxendaoffer.us
saxendapen.com
saxendapencard.com
saxendapencard.mobi
saxendapencard.us
saxendapencopay.com
saxendapencopay.mobi
saxendapencopay.us
saxendapenoffer.com
saxendapenoffer.mobi
saxendapenoffer.us
saxendapensavings.com
saxendapensavings.mobi
saxendapensavings.us
saxendapro.com
saxendapro.net
saxendapro.org
saxendarems.com
saxendasavings.com
saxendasavings.mobi
saxendasavings.us
saxendasideeffects.biz
saxendasideeffects.com
saxendasideeffects.info
saxendasideeffects.mobi
saxendasideeffects.name
saxendasideeffects.net
saxendasideeffects.org
saxendasideeffects.us
saxendasucks.biz
saxendasucks.com
saxendasucks.info
saxendasucks.mobi
saxendasucks.name
saxendasucks.net
saxendasucks.org
saxendasucks.us
saxendasupport.com
saxendasupport.mobi
saxendasupport.us
saxsenda.com
startingsaxenda.com
startsaxenda.com
startsaxenda.mobi
startsaxenda.us

These 99 domain names were registered between 2013 and 2017, with the majority of registrations occurring in 2014, before new gTLDs took off.

It’s interesting to note that the TLD choices include .mobi domains, .us, .biz and even the .name TLD. Naturally, the majority of domains are .com, with .net and .org coming second.

Registering “sucks” variants seems to be important too, and the company owns more than 1,000 domain names in total.

Conclusion: Domains of interest to pharmaceutical companies include their brands and trademarks. They go after .com first, and make sure they cover negative terms that could protect their brands from abuse.


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Comments

One Response to “Saxenda® : Big pharma bucks, lots of registered domains”
  1. Dn Ebook says:

    Less sugar friends, less sugar

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