The #Lincoln Project is doing just great on a dot .US #domain name

The Lincoln Project is a sociopolitical movement by Republicans, united against Donald Trump’s attempt to secure a second presidential term.

Operating from the domain name LincolnProject.US, it’s “an effort to highlight our country’s story and values, and its people’s sacrifices and obligations. This effort transcends partisanship and is dedicated to nothing less than preservation of the principles that so many have fought for, on battlefields far from home and within their own communities.”

President Donald Trump called the foundation’s operators “losers,” and there is no doubt the political agenda in November’s elections will be fiery hot.

The use of a dot .US domain name might surprise some, but it does not confuse Google rankings. Searching for the “brand” in Google, returns the web site’s indexed pages at the top slots of the results. Google does not rank .com higher than other TLDs, as its ranking algorithm is TLD-agnostic.

The Lincoln Project is sitting comfortably on a domain with the official ccTLD of the United States of America, which incidentally, is the first ccTLD ever to be allocated.

Neustar is the operating Registry, now a part of GoDaddy.

LincolnProject.US

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