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#TokenFest 2018 begins : Google pulls the rug from under all #crypto advertising

Token Fest, the cryptocurrency and blockchain technology conference by domain investor and entrepreneur, Ryan Colby, is opening its gates tomorrow in San Francisco.

For two days, more than 1,700 people, 150 speakers, 135 exhibitors and 65 sponsors will share news and information on the exciting new amalgam of ledger technology and digital currency.

Another event is scheduled for September, in Boston.

The event’s organizer is none other than domain and media industry veteran, Jodi Chamberlain, who shared this news last week:

Leaving tomorrow to oversee the BIGGEST event of my career, Token Fest.

140 exhibitors, over 85 speakers and 1400 attendees (to date)

Thank you Ryan Colby for bringing the very best out of me, you’re the greatest leader and I’m honored to stand by your side next week – Now, buckle up kid’s – it’s going to be a WILD ride!!!

Peace & Event Management LOVE

Meanwhile, Google has just dropped a bomb on all cryptocurrency related advertising: it will end in June.

The company will no longer allow ads about cryptocurrency-related content, including initial coin offerings (ICOs), wallets, and trading advice across any of its ad platforms.

As a result, cryptocurrency values plummeted today, with Bitcoin losing almost 10% of its value in the past 24 hours.

If you’ve invested in cryptocurrency domain names, or cryptocurrency, you might want to keep an eye on these updates.

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3 Responses to “#TokenFest 2018 begins : Google pulls the rug from under all #crypto advertising”
  1. Logan says:

    If these crypto startups cannot pay Google or Facebook to promote their (admittedly often ill-conceived) businesses, their domain names will have to work all that much harder for them to support TV, radio, OOH, print, and digital marketing. That is a positive demand factor for crypto-, coin-, and blockchain-related domain names given that many of these startups still have millions to spend on marketing and advertising to get the word out that they exist and to try to explain to the public exactly what it is that they do and how they add value (if they do) to anyone’s lives.

  2. DomainGang says:

    Logan – Good points. However, Google isn’t going to de-index crypto web sites, they will continue to rank. It won’t be accepting advertising, however.

  3. Logan says:

    Right, and given that they have millions to spend and cannot spend it on Google or Facebook, they have that many more dollars to spend on top quality domain names. Plus, if they can only spend in the other channels I listed, they need top quality domain names to improve consumer recall and typing accuracy when those consumers get to their browsers to find the company after seeing ads in those other channels. Top quality domain names should get a value boost as a result.

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