Trademarks : Is Domain Name Wire about to rebrand as “DNW” ?

On the Internet, acronyms serve a healthy purpose: to deliver a short, memorable version of the expanded set of words they represent.

It’s not a secret that Domain Name Wire, the online publication dedicated to covering domain news for more than a decade, also operates from, a premium and valuable three letter .com domain.

The latter is also used by DNW founder, Andrew Allemann, as a URL shortener for articles of his publication.

That’s brilliant.

Late last year, Allemann applied for two trademarks, through his entity Brainstorm Labs LLC: Domain Name Wire and DNW.

The latter was approved and received notice of publication today for the following classes:

IC 041. US 100 101 107. G & S: Entertainment services, namely, providing video podcasts in the field of the domain name industry; on-line journals, namely, blogs featuring news and information regarding the domain name industry. FIRST USE: 20090227. FIRST USE IN COMMERCE: 20090227

Unfortunately, and rather shockingly, the application for Domain Name Wire has been denied so far. The reason given: the mark was deemed merely descriptive.

While some might see this as an issue, we believe that it’s a blessing in disguise, as Domain Name Wire can now focus fully on DNW as the primary brand, which is shorter to type and easy to memorize.

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