Trademarks : Six steps for building a strong brand

Attorney Erik Pelton has been in the field of trademarks for more than 20 years, has worked as an Examiner at the USPTO, registered more than 2,500 trademarks, and has been actively involved in a variety of intellectual property organizations.

Mr. Pelton tweets often, and maintains a podcast that provides information and resources about the field of his expertise: trademarks.

The most recent one covers brands, and how to build and maintain a strong brand with a process that involves the following six steps:

  • Choose a great name
  • Perform a clearance search
  • Apply for the mark’s registration at the USPTO
  • Market and use the brand prominently
  • Enforce the mark when necessary
  • Properly maintain USPTO registration

You can listen to the highly informational, six minute podcast here.

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