Up Greek Tourism: Leonidas and the 333 Greeks battle the economy

The Greeks will prevail - as long as they oust the incompetent politicians.

The Greek economy reached its lowest point this February, after the epic bubble that Goldman Sachs and other Manhattan-based banks assisted in creating, burst.

While the average John Greek has nothing to do with the massive debt piled on them by the banksters and the corrupt Greek government officials, the Greek tourism industry is preparing for a change in the flow.

Accounting for 18% of Greek GDP and almost 20% of employment, tourism is the heavyweight industry of Greece.

All while thousands of Germans, bewildered by the anti-German sentiment due to chancellor Angela Merkel’s lack of support early on in the crisis, are canceling their Greek vacations, the Greeks themselves are finding new ways to promote the natural beauty of the Greek land.

Bypassing the slow processes and diminished budget of the Greek Tourism Organization, a crowdsourced project managed to gather the funds needed in order to fund the placement of a giant billboard in New York City.

A total of 333 Greek supporters pledged $20,352 for the billboard; the original goal was $15,000. The process was handled by LoudSauce.com that manages the contribution of funds along with media placement to strategic locations.

The initiative was sponsored by Up Greek Tourism:

“The main objective of the ‘UP Greek Tourism’ campaign is to promote Greek tourism abroad in two ways: directly, through the outdoor advertising campaign, and indirectly through the word of mouth created through traditional and social media who will re-produce the campaign.”

Congratulations to those involved and best of luck with the campaign.

 

 

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