Will .ONG and .NGO dethrone .ORG ?
The Public Interest Registry (PIR) has been touting its firstborn TLD, dot .ORG non-stop, and that is great.
As one of the three original TLDs, dot .ORG has been adopted by businesses and individuals world-wide, and it has done so despite its initial “proper” use for organizations only.
Due to its large adoption base, we recently questioned PIR’s claims that dot .ORG domains can be trusted by default.
While dot .ORG domains can be used for anything really, an upcoming pair of gTLDs by PIR will have much stricter rules of allocation and use.
Both .NGO and its Romance language brother, .ONG will be targeting “non-governmental organizations” with the added validation layer. In other words, one can’t get the pair, unless they are a valid non-governmental organization.
But will this new namespace motivate existing organizations using the .ORG TLD to abandon it, in favor of a pair of untested new gTLDs?
Many non-profit organizations depend on the legacy of .ORG to operate, but as we said, dot .ORG comes without any certification or validation.
Regardless, as most domainers don’t run a non-governmental organization, it’s a shame that beautiful domain hacks such as PingP.ONG, KingK.ONG, and Flami.NGO will remain undeveloped, unfortunately.
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