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Trademark application for ‘Holo’ : Microsoft planned ahead with HoloLens domain

Microsoft used Marksmen, a third party acquisition service – aka, proxy buyer – to buy the domain name HoloLens.com for a mere $6,750 and some pondered on the timeframe of their brand development. The domain was retained for less than a week by Marksmen, before Microsoft announced the launch of HoloLens and took over control […]

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