Hoooked.com UDRP raises the issues of “made-up” domain names

If you’re a company that decides to come up with a creative, non-dictionary term to use for your brand, make sure that it’s available as a .com. In 2008, a Dutch company called Hoooked B.V. registered the domain Hoooked.nl. That’s three “O” letters right there. Hoooked operates a business recycling textiles into yarn and produces […]

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