Epic, Epik, Epyc, Epyk: Identity rebranding and #domain names

Epic, epik, epyc, epyk: When it comes down to branding, the brand’s potential to confusion or dilution is important. Take for example the word “epic” that comes from the Greek epos (Έπος) – a story that is spoken or sung. The matching word for “epic” is epikos (Επικός.) It comes in 3 genders and as […]

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Interview with Saw.com: Identity rebrand goes beyond the logo

Domain power brokerage, Saw.com, has rolled out a new look on its web site, and it’s more than just a logo. Identity rebranding is the design process that encompasses the true delivery of a company’s message. It makes a company stand out and be remembered among similar companies, and it expands onto all media and […]

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