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Pancakes, burgers and domains : #ihop marketing stunt might cost $15k to enterprising #domainer

The marketing stunt by ihop to “rebrand” as ihob, wasn’t exactly well planned. The establishment known for its pancakes, decided to change its web site and social media accounts, proclaiming a name change – but it was all a marketing ploy. ihop is introducing burgers to its menu, and they aren’t really rebranding, but the […]

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