#IHOB domain rebranding a gimmick; dot .com buyer left holding the bag

When it comes down to corporate marketing ingenuity, anything goes. In the case of the IHOP restaurant chain rebranding to IHOB to promote its line of burgers, the entire event was a publicity stunt, a gimmick, a fake. Alas, the news back in the day led to the acquisition of the domain IHOB.com, most likely […]

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Pancakes, burgers and domains : #ihop marketing stunt might cost $15k to enterprising #domainer

The marketing stunt by ihop to “rebrand” as ihob, wasn’t exactly well planned. The establishment known for its pancakes, decided to change its web site and social media accounts, proclaiming a name change – but it was all a marketing ploy. ihop is introducing burgers to its menu, and they aren’t really rebranding, but the […]

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IHOP drops lawsuit – IHOP.org safe for now

Less than 4 months ago, the world-acclaimed (in their own minds, anyway) International House of Pancakes sued a church in Missouri. The reason? The IHOP mark. The International House of Prayer used the same acronym for the church, which according to the lawyers of the waffle-maker restaurant was a violation of their “famous mark” rights. […]

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IHOP sues Missouri Church: Pancakes versus Eucharist

The world-famous International House of Pancakes – mostly known by the abbreviation “IHOP” – has done the unthinkable: They are suing a church over the use of its initials. IHOP serves thousands of pancakes from its celebrated lunch menu daily, and their numerous registered trademarks include: IHOP, IHOP Restaurant, Nobody does breakfast like IHOP does […]

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