Oh, Snap! Confusion over brand leads to wrong company’s meteoric rise of stock

The domain rebranding of Snapchat to Snap, along with the acquisition of Snap.com has been deemed unfortunate; the generic nature of the word makes it shared among numerous companies worldwide. As seen in the case of Sumo.com, without a secondary identifier or a truly “fancy mark” element, such ultra-generic words become problematic to promote via […]

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Top 5 Domain companies that we’d like to see go public

GoDaddy’s big day finally arrived today; the much-anticipated IPO took several years to materialize, and the biggest domain registrar in the world should be happy with the results. There are several companies in the domain industry that should do well if they went public. The process of having an initial public offering is complex, and […]

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IPO domain sold for – Well, not as much as if it were an IPO!

The domain name IPO.us didn’t fare too well over at NameJet, in a no reserve auction, despite its 12 years of age and strong letter appeal. The IPO acronym stands for Initial Public Offering; the initial availability of a company’s stock to the stock market. After receiving 43 bids by 29 bidders, the results of […]

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Hank Alvarez offers shares for sale in a pre-IPO special

Hank Alvarez – the ousted former VP of Sleaze at Snapnames – announced today that he’s offering shares of his company for sale, a prelude to an apparent IPO in the coming months. Once regarded as the brains behind the drop-catcher Snapnames, Hank Alvarez was named and shamed last November by his very company when […]

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