web analytics

Oh, snap! #UDRP against SnapFuck.co doesn’t end in RDNH

Snap and Snapchat are two registered trademarks of Snap Inc. that operates Snap.com and SnapChat.com for separate services. The Snap mark is being abused by domain registrants hoping to ride the popular app’s coattails, and the UDRP for SnapFuck.co points that out. The Respondent in this case argued through their Ukraine-based lawyer about the legitimacy […]

Copyright © 2020 DomainGang.com · All Rights Reserved.

No worries, mate : Top #Snap result in #Australia isn’t the camera company

Domain rebranding to a short generic keyword can either make or break your brand. The generic nature of dictionary domains can actually dilute a brand’s visibility in search engines, such as Google. Ultra-generics, such as Apple, acquire a secondary meaning over a long period of time; this is how such brands become distinct and are […]

Copyright © 2020 DomainGang.com · All Rights Reserved.

Oh, Snap! Confusion over brand leads to wrong company’s meteoric rise of stock

The domain rebranding of Snapchat to Snap, along with the acquisition of Snap.com has been deemed unfortunate; the generic nature of the word makes it shared among numerous companies worldwide. As seen in the case of Sumo.com, without a secondary identifier or a truly “fancy mark” element, such ultra-generic words become problematic to promote via […]

Copyright © 2020 DomainGang.com · All Rights Reserved.