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Shorter isn’t better: Weight Watchers sees revenue fall after switch to WW .com #domain name

Weight Watchers rebranded itself as “WW” last October, just three months after acquiring the premium two letter domain name, WW.com. Switching to shorter names can be a benefit for businesses, particularly in China. In the case of Weight Watchers, this domain rebranding actually hurt revenue. According to a new report published by The Financial Times, […]

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WW.com : Premium two letter #domain sold via Escrow.com

The ultra-premium, two letter domain WW.com has been sold, and the transaction took place via the Escrow.com Concierge service. Registered in 1990, WW.com was in the hands of Chinese domain investors for several years, and it was brokered for sale, according to this capture via DomainTools: The new owners are located in Hong Kong, and […]

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