Type a freshly registered GoDaddy domain into your browser today and there’s a good chance you won’t see a classic “this domain is parked” page.
Instead, a couple of seconds later you might be transported to a URL under SearchHounds.com, a content & search website dressed up with articles and ad blocks.
On the surface it looks like a neutral search directory, but look closer and it appears to be very much part of the GoDaddy ecosystem. The domain SearchHounds.com is registered to NameFind, GoDaddy’s own portfolio arm. A quick check at their Privacy Policy links to—you guessed it—GoDaddy’s Privacy Policy.
What GoDaddy is effectively doing is taking raw type-in traffic from parked domains and automatically dropping it into a GoDaddy controlled SearchHounds page that’s wired into Google’s ad infrastructure. If you just registered a domain recently and did nothing with it, chances are that the domain now forwards some visitors to SearchHounds.com.
Network scans show the flow running through GoDaddy’s parking API and static hosts, then landing on a SearchHounds article URL tagged with the original domain name and a parking experiment ID, while Google’s domain ads scripts do the monetization.
From a user’s point of view this is a zero-click redirect: you don’t click on anything, you just end up on a Google monetized page owned and operated by a GoDaddy related entity. GoDaddy is quietly routing your domain traffic into its own Searchhounds property to harvest ad revenue.
The AI-generated “slop” presented at the destination is, effectively, a magnet for search engines and a validation of the “related searches” ads.
Keep in mind that this type of behavior is not consistent and your experience might vary.
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I noticed this today as well on a premium expiring domain, umami.com. I first thought the domain had been renewed, but then also noticed the privacy policy was GoDaddy’s.
Michael – Thanks. It seems that GD is doing A/B testing with this AI-slop based on habitual visits. Whilst I do not get the SearchHounds lander on that page, I’m sure it will eventually happen.