Perrigo, one of the four companies that control nearly 90% of the U.S. baby formula market, announced that “supply chain issues” will sustain the product’s shortage for the “balance of the year.”
Perrigo makes store-brand baby formulas for big retailers, such as Walmart, Target, and Amazon. It has been working with these companies to provide more formula options during the ongoing baby formula shortage.
Nutrition of babies is important to American consumers, that spend billions of dollars every year to feed their babies in their early, important years of growth.
BabyFormula.com
It comes as no surprise that the exact match domain name, BabyFormula.com, is owned by Perrigo.
Registered in 1997, the domain name about “baby formula” has been in the possession of Perrigo (PBM Products) since at least 2001, if not since the domain’s registration four years earlier.
Exact match domain names give companies plenty of SEO leverage to utilize current searches for “baby formula” or to handle direct type-ins; most people type in a word with .com appended.
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