Domain name evaluation tools have been around for years, attempting to automate the process of domain appraisals.
Estibot, Saw, GoDaddy, and Atom provide such tools, with some producing higher numbers that tend to agree with a human’s perspective of domain value. Using AI, tools can improve their ability to accurately gauge a domain name’s potential.
Dynadot seems to have added a new valuation tool recently. The AI-driven tool produces mixed results, as we can see from these attempts to estimate the worth of the domains AI.com and Symbolics.com:
There’s room for improvement, obviously, as neither domain is represented accurately by these Dynadot tool appraised values, in our not-so-humble opinion.
Story kudos: Dale G.
The appraisal tool at Dynadot was giving wildly optimistic valuations last year, but has now been throttled to levels similar to those found on Atom and Afternic.
All three tools use a method that will be recognizable to fans of New Criticism and the German family responsible for introducing Christmas trees to Albion, in that they are all backward looking, isolated from market trends in industries represented by domain names, so that if a market sector suddenly booms (fire and flood insurance, for example) these appraisal tools have no way to update their valuations to become forward looking and based on current buyer interest.
An analogy that applies to current appraisal tools is that of an insurance company represented by a clown car, with the company’s sales staff stomping on the gas pedal while the company’s underwriters are busy pumping the brakes. Meanwhile, in the back seat, the company’s actuaries are looking out through the back window and shouting where to steer the car — based on where they’ve been.
@Anthony – Fascinating analysis. Thank you for taking the time to share. Your sentiment is shared among many investors, I am sure. Most domain evaluation tools do appear to be conservative in their results.