Sedo, founded in 2001 in Germany, is a global domain name marketplace that connects buyers and sellers, supports premium brokerage, and offers domain parking services.
During the past quarter century, Sedo has grown into one of the largest platforms in the industry, facilitating millions of transactions and high profile domain sales worldwide.
Sedo shares domain sales reports weekly, providing an important metric to domain investors and entrepreneurs about the trading value of domain names. Unlike certain other marketplaces, these sales reports are consistent and have been provided by Sedo for years.
Not every domain sale is reported, however, and that’s because buyers can opt in to a non-disclosure agreement, or NDA. These agreements ensure that the domain’s selling figures are kept a secret between the buyer, seller, and Sedo.
We asked Sedo about the percentage of sales that end up being under NDA and here’s what they told us:
Copyright © 2025 DomainGang.com · All Rights Reserved.On average, one in ten Sedo sales takes place under NDA, with confidentiality most often tied to brokered and higher-value transactions.
Domain auctions are always public by nature, and the rise of Buy Now listings has reduced the overall share of NDA deals compared to earlier years; it used to be higher.
The ratio of NDA vs. non-NDA sales isn’t uniform worldwide either: Certain markets, such as Switzerland, see a noticeably higher rate of confidential sales.
In general, 10% appears to be an accurate benchmark for Sedo’s NDA activity.
