Dharmesh Shah, founder of HubSpot and serial entrepreneur, has paid six figures to acquire the domain name VibeCoding.com.
Known for his deep belief in the power and value of premium domains, Shah explained why this particular name stood out. To him, “vibe coding” isn’t just a trend: It’s a movement where AI-assisted creativity meets software development. His vision goes beyond personal use, aiming at a community marketplace for coders navigating this new frontier.
Shah typically acquires names for three reasons: to match an active project, to stash away for a “someday” idea, or to capture a concept he believes could become truly transformative. VibeCoding.com falls squarely in the third category.
“Vibe coding as a concept is taking off — and I’m a daily beneficiary,” Shah noted, explaining that he had just spent an entire weekend building new AI agents through the practice.
The appeal of “vibe coding,” according to Shah, lies in its accessibility.
He points to two broad groups entering the space. The first are non-developers: curious, driven business builders who aren’t trained engineers but are eager to turn ideas into working products. The second are experienced developers like Shah himself, who leverage vibe coding not for a modest productivity bump but for exponential gains — “the 10x–20x leverage that agentic approaches to building software products give you.”
But Dharmesh Shah also recognizes the pitfalls. AI can easily take projects down subtle wrong turns, resulting in messy codebases that collapse at scale. At that moment, vibe coders face a decision: spend countless hours navigating confusing code, or scrap and rebuild from a clearer foundation. This recurring pain point inspired his bigger vision for the domain.
Shah envisions VibeCoding.com as more than a personal playground.
He imagines a vibrant community for vibe coders: A space where enthusiasts can browse, learn, and share experiences for free, while a paid tier allows members to post issues and repositories to receive help from professional developers. The professionals, in turn, get compensated.
“It’s a marketplace,” he explained, one that bridges the gap between experimentation and sustainable product building.
For Shah, the investment in VibeCoding.com is less about vanity and more about creating a platform that meets a rising need. As AI continues reshaping how software is built, he’s betting that vibe coding will evolve from a trend into a cornerstone of modern development, and that the definitive domain for it will serve as the home base.
And of course, there’s always the option to flip the domain to a visionary or a deep-pocketed company ready to run with it!
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