The domain name Lola.com has been sold in a court-authorized bankruptcy process.
Formerly owned by fashion designer, BCBG Max Azria, the domain was sold for a reported $550,000 dollars in cash.
The transaction does not include any intellectual property linked to the brand.
Max Azria, who launched BCBG in 1989 and left the company in 2016, has moved on to a new role as CEO and partner of bug deterrent company called AppLight.
BCBG Max Azria filed for bankruptcy in March; the company launched Lola as a standalone retail concept in the Mall of America in 2011.
Visit SJ Sourcing Journal for the full story on Lola.com.
