If you love Arby’s like we do, Arby’s Deep Fried Turkey Pillow is the item to get for Thanksgiving – if you can find it, that is.
Priced at $59.95 dollars, the deep fried turkey replica fits atop a person’s head, acting both as a light blocker and a pillow to rest your head on after a scrumptious Thanksgiving feast of a dinner.
To celebrate its offerings, Arby’s registered the domain ArbysDeepFriedTurkeyPillow.com, turning its promo viral.
Sure enough, their store quickly sold out. And this is really how viral ads work, with a matching long tail domain.

ArbysDeepFriedPillow.com