The auction for the domain name 7Stars.com ended today at DropCatch, closing at $6,111 dollars.
The winner, DropCatch user “guest5“, takes home a domain that references “seven stars” – a type of certification or value – with an interesting history.
Before the domain expired at its prior registrar, CSC Corporate Domains, it was parked on the registrar’s DNS without much of a resolving web site.
Registered in 2002, the domain was sold in 2007 by BuyDomains to a Swedish lawyer.
Soon after, 7Stars.com was moved to SGS, a Swiss rating and inspection company, and a major international auditor on the Forbes Global 2000 list of world’s largest companies.
In other words, BuyDomains sold the domain to the big Swiss company that used an international class attorney who, perhaps, negotiated the terms of acquisition.
So why would SGS want the domain name 7Stars.com?
Very simply, SGS offered seven-star service certification as early as in 2010, although the world’s only remaining certified 7 star hotel appears to be Hotel Seven Stars Galleria in Milan.
It goes without saying that SGS could have put the domain name 7Stars.com to better use over the years; instead, it’s now registered afresh and in the possession of a domain name investor.