Branding is not just about domains, and a car rental company of “exotic cars” in Ibiza, Spain demonstrates that.
In the Western way of reading and writing, there is a left to right flow; and yet, the sign below does not seem to observe that.
Is the company’s web site ExoticCarsIbiza.com ?
That’s what we guessed, first, but nothing came up.
Thinking that maybe the “cars” part is implied, we tried ExoticIbiza.com. That domain resolves but produces a 404 error.
We turned to Google, and finally we identified the domain: ExoticIbizaCars.com
It’s a nice domain, but whoever put the sign together needs to put the sangria bottle down.
Hat tip: Tommy Butler, on location in Ibiza.
If they had Steve Jobs’ attention to detail to typepgraphy they wouldn’t have this problem.