When your brand says “I Am The King” you’d better use that business motto as your exact match (.com) domain name.
That’s not always easy, however. In the case of this domain sighting, the matching domain IAmTheKing.com is owned by HugeDomains that want a buttload of money for it.
The company is using the domain name KingsPerformance.com instead, as seen in this capture:
According to their web site:
Kings Performance is family owned & operated. We are one of the premier race parts distribution centers, race engineering and fabrication shops in the World. The shop features a full-service engine building department, experienced tuning, and a state-of-the-art fabrication department. We are driven by the desire to make things go really fast. Having the thrill of racing in our blood, our staff is passionate about motorsports.
What’s a “domain sighting,” you may ask.
It’s when we encounter domain names in the real world, that appear on vehicle wraps and signs, billboards and business signs, and product packaging. For convenience, we group them into .com domain sightings, and other ccTLDs, gTLDs and TLDs.
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