The marathon auction of the ultra-premium domain Reactive.com took 5 hours of extra time to complete at DropCatch.
Closing at a massive $168,450 dollars, the auction ended after DropCatch account “DemandS” won it.
Reactive.com is already in the possession of its new owner, as WHOIS changes indicate. Paying $168,450 dollars overnight means one thing: The buyer of Reactive.com is loaded with cash! 😀
A quick look up of the domain shows “Southend Properties LLC” as the new registrant of Reactive.com.
The Delaware address listed in the public WHOIS shows that it’s a mailbox, while further research connects the Reactive.com auction’s winner to another domain, Rylo.com. That domain was also auctioned off on DropCatch for $8,350 dollars earlier this year. Source: NameBio.
The new registrant of Reactive.com acquired an established brand; Reactive was an Australian creative acquired by Accenture in 2014.
Update: WHOIS information is now under privacy at NameBright, the primary domain registrar handling DropCatch domain registrations.