Recent news of IONOS intending to sell Sedo showcased how Google monetization should not be the only answer.
Back in March, we reported on Sedo.com’s new RSOC platform for search arbitrage, now branded as SedoTMP. At the time, Sedo teased “more game-changing announcements” for RSOC users and they just delivered.
What the heck is RSOC anyway? 🤔
RSOC (Related Search for Content) is Google’s content-based search monetization product inside AdSense.
Instead of classic parked pages, RSOC injects keyword-style search units into real content pages, nudging visitors to click through to highly relevant search results and ads. That setup improves user engagement while opening an extra revenue layer for search arbitrage and domain traffic.
Sedo’s latest update is aimed squarely at RSOC media buyers running paid campaigns. SedoTMP has added a new group of approved traffic sources for RSOC customers:
- TikTok
- Outbrain
- Taboola
- RevContent
- MediaGo
- MGID
Until now, most RSOC chatter around SedoTMP revolved around Meta traffic (Facebook and Instagram). This expansion moves SedoTMP beyond a single social platform and into the same native ecosystem performance marketers already use for “native to search” arbitrage: Taboola and Outbrain for mainstream publisher reach, plus RevContent, MediaGo, and MGID for cheaper or alternative placements.
TikTok brings short-form video audiences into the RSOC funnel, which has already been a key channel for arbitrage users this year.
For SedoTMP users, the practical upside is diversification and scale: budgets no longer have to live and die on Meta alone; RSOC campaigns can now be tested and optimized across social and native sources, with SedoTMP sitting in the middle as the monetization layer.
That matters in a year when Google has effectively pushed the industry away from AdSense for Domains and into RSOC, forcing serious players to rebuild their stacks around content, tracking, and compliant traffic sources.
For those already operating in the RSOC space, SedoTMP’s new lineup of TikTok plus major native networks is a clear signal: Sedo intends to be a central hub for RSOC arbitrage, not just a parked-page alternative.
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