Kirkland’s, Inc. is a specialty retailer of home décor and furnishings in the United States, currently operating 313 stores in 35 states as well as the e-commerce website, Kirklands.com, under the Kirkland’s Home brand.
The company plans to officially change its name to The Brand House Collective pending shareholder approval at the Company’s upcoming annual meeting on July 24.
Along with the corporate name change comes the obvious need for a domain name change.
TheBrandHouseCollective.com appears to have been registered in April, perhaps in anticipation of the rebrand. However, that domain is showing a basic landing page created with GoDaddy hosting. There is no clear indication that the domain is owned and operated by the company.
Meanwhile, a dormant Etsy account from Hawaii holds the matching Instagram handle, complicating things.
The brand change sounds a bit too generic, in our not-so-humble opinion and also rather long-winded.
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