VICIO: Barcelona burger brand gets as exact match upgrade

VICIO, a Barcelona-based burger start-up with Leo Messi as one of its investors, received a 17 million euro investment.

The funding was led by IRIS Ventures with companies from Barlon Capital co-investing. In the process, the company picked up the exact match .com domain,

The domain rebranding from, completed with the help of Catalan domain investor and broker, Jordi Gasull.

Said Jordi:

I’ve recently brokered the sale of the Domain Name to secure the brand VICIO. Happy and proud to help some of the smartest entrepreneurs in my area. Only a few understand the value of a great Domain, usually the ones with a clear vision.

Jordi Gasull operates NameAgency; no details about the transaction’s financials were made available. was registered in 2000 and some time in the past it hosted adult content; vicio means addiction or bad habit in Spanish.

Time to get addicted to burgers!

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