AiFternic: Hidden meaning of the forced “opt-in” for Dan.com BIN listings

Beginning August 1st, all Dan.com domain listings with a BIN price will be listed on Afternic automagically. Currently, the model allows for Dan.com users to turn off that option globally, or per domain.

GoDaddy-owned Dan.com is being molded into an entry point for Afternic, faster than the Uniregistry Market (RIP) ever was. When you pay $71+ million for a platform you might as well set it on fire.

But this is no “opt-in” as DanDaddy wants you to believe. Opting in means you have a choice and there is no choice to be made here: The GoDaddy Obergruppenführer has made that decision for you, with self-justified statements.

We decided to take the email statements apart and feed them to ChatGPT for an expert analysis of AiFternic.

Here are the results:

“Beginning August 1st, we will automatically opt-in in all domains listed on Dan with a Buy Now price into the Afternic marketplace.”

This statement indicates that all domains listed on Dan with a Buy Now price will be automatically included in the Afternic marketplace without requiring explicit consent from the sellers. The use of the term “automatically” suggests that sellers may not have control over this decision.

“We believe our sellers benefit from additional exposure to more than 150 partners of the Afternic network.”

The company asserts that sellers will benefit from increased exposure to the Afternic network’s 150+ partners. This implies that the decision to opt sellers into the Afternic marketplace is being made in their best interest, without considering individual seller preferences.

“Also on August 1st, we will remove the ability to opt-out of listing on the Afternic network, so all domains listed on Dan with a Buy Now price will also be distributed to Afternic.”

This statement reveals that the company will no longer offer the option for sellers to opt-out of having their domains listed on the Afternic network. Consequently, all domains listed on Dan with a Buy Now price will automatically be distributed to Afternic, leaving sellers with limited control over where their domains are listed.

“Analysis of Dan sellers opting into distribution on the Afternic network shows an increase of more than 30% on the average sales price those sellers receive.”

The announcement highlights an analysis that claims sellers who opt into the Afternic network experience an average sales price increase of over 30%. This statistic is presented to justify the decision to automatically include all domains in the Afternic marketplace, implying that sellers should view this as a beneficial change.

“We worked to make managing domains on both marketplaces easy. Check out our product update #7 for more information.”

The company acknowledges that managing domains on both Dan and Afternic may pose challenges, but it asserts that efforts have been made to simplify the process. The reference to “product update #7” indicates that more information can be found there, suggesting that sellers should review the update for details on how to navigate these changes.

“We are committed to continuing to deliver a superior customer experience making domain trading available to everyone.”

This statement is a general assurance that the company is dedicated to providing an excellent customer experience and making domain trading accessible to all. It aims to maintain a positive image and align the changes with the company’s commitment to customers.

You can now make your own conclusions about how much of a range of options one has using GoDaddy services.

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